Science is Helping Decipher the Gender Integration Puzzle
When I was doing research for my book five years ago, I ran into one of the most critical factors in understanding gender communication. Research showed , that yes… men and women are wired differently; that yes, our brains do function in a “different way” and yes, we have natural propensities in the context of our gender that if understood, help explain why gender integration is good for business.
As scientists look at the way the brain works, they concluded that gender integration produces complementarity, the capacity for men and women to bring the best they have to offer, with passion and empowerment. Each can perform from their own strength and produce great results.
I just read this article that further ratifies not only the research we used in our book- Can You Afford to Ignore Me? But also our claim as it relates to our work. There is a need to debunk old perceptions and stereotypes. Science is leading us to finally understand the how and the why gender parity is a good thing!
Enjoy the read. Let’s talk!